How it works
From topic to final text
A topic to set, writers to write it, a copy editor to finish. You decide at every step.
The folder, your writing context
Everything starts with a folder: a topic, a voice, a memory, your channels, your articles. Changing folders means changing topic, voice and memory. Nothing carries over from one folder to another.
In its writing frame, you state what you want to write about and how you want to write it. Its memory keeps track of what has already been covered.
Archiving a folder or an article is permanent: it becomes read-only and can still be consulted.
Two ways to set the topic
The Workshop. You enter the theme, what connects you to it, and a rough length: a guide, not a template. Orion suggests three writers.
The editorial meeting. The framing grows out of a conversation with Maïa. If you ask, she draws a summary from it, which you then edit.
You choose the path for each folder. It is confirmed when the article is created, and doesn’t change after that.
Writing
The writers are Pluvori’s seven and those your Space has created with Pygma. Up to three of them work in parallel, each producing a complete article in its own tab. For each version, you read, edit directly, ask for an adjustment in plain language, rerun, or remove the writer. Each rerun adds a version; earlier ones remain available to view and reuse. Then you tick the ones you keep.
Closing
In the Workshop, Sori compares the versions, Flux merges them, Solène revises. You approve each step. In the editorial meeting path, you keep a single article, which Solène revises.
Then you mark the article as done: it is locked.
After the article, if you wish
Taro adapts the article for other audiences. Écho prepares one version per channel. Iris translates it into the language you specify.
Five channels have hand-written guidelines: LinkedIn, X, Facebook, Substack and email. For any other channel you name, Écho follows established conventions.
For email, Écho writes the text; you’re the one who sends it.
Writing together
A Space brings several people together around the same folders. You invite people with a link that you pass on yourself. All members have the same rights: invite, remove a member, rename the Space, work on everything. Who edited an article remains visible. The Space’s creator can neither be removed from it nor leave it. A writer created with Pygma can only be edited by the person who created it.
Throughout
Text comes out as plain text, with no markup: paste it wherever you like. Every text area has its own “Copy” button. Help is available on every screen, and a guided tour welcomes you the first time you sign in.
The interface is available in French, English, Spanish, German and Italian. Each article has its own language, chosen when it is created: you can talk to the agents in French and write in English.